News

Case Study | Hyundai Epic Playdates Campaign

Last year, Trousers, Inc. created 5 online videos for Hyundai’s Epic Playdate campaign.  Let’s take a look at how it was done and the results of the campaign.Continue Reading..

Trousers, Inc. Wins Pink Glove Dance Video Contest

Every year, Medline, a manufacturer of pink latex gloves for the medical industry, sponsors a contest called the Pink Glove Dance where groups are invited to submit a video showing their members dancing with (you guessed it) pink gloves. The whole contest is set up to raise awareness for breast cancer. This year, Pomona Valley Hospital Medical Center approached Trousers, Inc. to help them create their version of a Pink Glove Dance video.
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Welcome to The Republic!

Trousers, Inc. is now a proud member of The Republic Collective, a newly created organization built on the following principals:
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Naked Running

We just wrapped our latest shoot up in beautiful Eugene, Oregon. Filming a web short for Naked Juice, the project follows the progress of Jonathan, a Eugene local who has decided to lose weight and improve his quality of life by training for his first marathon. It’s an inspiring story that we were more than happy to bring to life. Eugene is an absolutely beautiful city and served as an amazing backdrop to the photography. Look for Jonathan’s story on Naked Juices’ social platforms in the coming months.

Photo by John Noonan

Double Noms

We were recently honored with not one, but two Tongie nominations for our video “An Eternal Impact” created for Kiva.org. The inspirational video for the micro lending website was nominated for Best Long-Form Video and Video of the Year by Tongal, the highly successful crowdsource marketing website. The First Annual Tongies are set to be held April 2, 2014 at the historic El Rey Theater in Los Angeles.

Epic Playdate Garners Award

An idea.  That’s where everything starts. And I remember the first time I heard the “idea” that became Hyundai’s Epic Playdate.  And my first thought was the Dr Seuss book “Oh The Places You’ll Go”.

And there were some amazing places that we went.  Ending yesterday in New York as Federated Media received a MIN (Integrated Media Award) for their work on Hyundai’s Epic Playdate Campaign.
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Making Movies!

The fifth and final Hyundai Epic Play Date integrated ad has launched! Featuring Rebecca Woolf from GirlsGoneChild.net and her two children, Archer and Fable, the video takes us through the trio’s adventure of creating an animated short. It’s fun, sweet and pretty darn cool!

Check it out on girlsgonechild.net

Dads + Skateboards = FUN!

The latest of our Hyundai Epic Play Date integrated ads went live this week on HowToBeADad.com. Daddy bloggers Charlie Capen and Andy Herald take their sons on a play date to a local skatepark and show them the ropes. And when we say “show them the ropes” we mean fall on their a$$es.

Check it out here.

A Redwoods Adventure for Hyundai’s “Epic Play Date”

The third of five Hyundai “Epic Play Date” ads went live today on Liz Stanley’s “Say Yes To Hoboken” blog. This was a great adventure that had us climbing the giant redwood trees, dangling from tiny platforms 70 feet off the ground and zipping through the trees on wires. All while trying to operate a camera! But the beauty of the redwoods and the epic-ness of the shoot was simply amazing.

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Mighty Girl, Take Deux

outdoormovieA second posting of our Hyundai “Epic Play Date” with Mighty Girl Maggie Mason.

Check it out here.